Every dollar you spend on marketing is a guess.
Build a multi-touch attribution dashboard from your BigQuery data. See which channels actually drive revenue — not just clicks.
Marketing Funnel — Last 30 Days
THE PROBLEM
Marketing spend without attribution is just guessing.
Google Analytics says paid search drives everything. But your best customers found you through a blog post three months ago, then saw a LinkedIn ad, then downloaded a whitepaper, then booked a demo. Last-click attribution misses the full story.
Ad spend lives in Google Ads. Impressions are in Meta. Leads are in HubSpot. Revenue is in Stripe. Your BigQuery warehouse has all the raw events, but nobody has the SQL chops to stitch them together into an attribution model.
You file a ticket with the data team asking for a custom attribution report. Three weeks later you get a static spreadsheet that was already outdated when it was built. By then, you have already made next month's budget decisions on gut feel.
THE SOLUTION
Describe it. camelAI builds it.
camelAI connects to your BigQuery project, reads your marketing event tables, and builds a complete attribution dashboard — multi-touch models, channel comparisons, conversion paths — in a single conversation. No SQL. No BI tool. No waiting for the data team.
- Queries BigQuery directly — no data exports or CSV uploads
- Builds any attribution model: first-touch, last-touch, linear, time-decay, position-based, or custom
- Deploys to a live URL you can share with your entire marketing team
- Iterates instantly — "add a date range picker" or "break out by campaign"
I'll connect to your BigQuery project and query your marketing events. Here's what I'm building:
- ✓Multi-touch attribution by channel (time-decay model)
- ✓Conversion path visualization
- ✓Campaign ROI with spend vs revenue
- ✓Touchpoint timeline per lead
Deploying to attribution--acme.camelai.app...
YOUR DASHBOARD
What you'll build in 20 minutes.
Attribution Overview
Total Spend
$127,400
+8% MoM
Blended CAC
$284
-12% MoM
Pipeline Generated
$1.84M
+22% MoM
ROAS
4.2x
+18% MoM
Channel Breakdown (Time-Decay Model)
Attribution Overview
Total Spend
$127,400
+8% MoM
Blended CAC
$284
-12% MoM
Pipeline Generated
$1.84M
+22% MoM
ROAS
4.2x
+18% MoM
Channel Breakdown
Model Comparison
Top Conversion Paths
34 conversions, avg 28 days
27 conversions, avg 19 days
18 conversions, avg 12 days
Every chart queries BigQuery in real time. camelAI writes the SQL, builds the UI, and deploys it — all from one conversation.
TOUCHPOINT ANALYSIS
See every touchpoint that led to a deal.
camelAI maps the full journey from first anonymous page view to closed-won deal. Every ad click, email open, content download, and demo request — stitched together from your BigQuery data.
Acme Corp — Sarah Chen, VP Marketing
38-day journey, 5 touchpoints, $48K ACV
Day 1
Blog post
"5 ways to fix attrib."
OrganicDay 14
LinkedIn Ad
Retarget campaign
Paid SocialDay 22
Whitepaper
download (gated)
ContentDay 31
Demo call
booked
DirectDay 38
Closed-won
$48K ACV
SalesDay 1
Blog post
"5 ways to fix attrib."
OrganicDay 14
LinkedIn Ad
Retarget campaign
Paid SocialDay 22
Whitepaper
download (gated)
ContentDay 31
Demo call
booked
DirectDay 38
Closed-won
$48K ACV
SalesTime-decay model credit allocation:
WHY CAMELAI
Stop paying for dashboards you can't customize.
What you need
The old way
With camelAI
Multi-touch attribution
GA4 data-driven (black box, sampled data)
Any model you describe, fully transparent SQL
Channel ROI
Spreadsheet with manual data pulls from each ad platform
Live dashboard querying BigQuery directly
Conversion paths
Hire an analyst, wait 3 weeks
"Show me top conversion paths" — built in minutes
Custom segments
Looker + LookML ($50K+/yr for enterprise)
"Break out by enterprise vs SMB" — one sentence
Automated reports
Stuck in data team backlog
Cron job with daily Slack delivery
HOW IT WORKS
From BigQuery to live dashboard in 5 steps.
Connect BigQuery
Add your BigQuery service account key in camelAI's integrations panel. The agent gets read access to your marketing datasets — ad events, web analytics, CRM syncs.
Connect BigQueryDescribe your attribution model
Tell camelAI what you want: "Build me a marketing attribution dashboard with time-decay multi-touch, channel ROI breakdown, and conversion path analysis." Be specific or be vague — the agent asks clarifying questions.
The agent queries BigQuery
camelAI writes SQL against your marketing event tables, stitches user journeys across sessions, and computes attribution credit per touchpoint. It handles UTM parsing, session stitching, and conversion window logic automatically.
Review and iterate
The agent deploys your dashboard to a live URL. Ask for changes in the same conversation: "Add a date range picker" or "Show me LinkedIn vs. Google Ads head-to-head." Iteration is instant.
Automate and share
Set up a cron job to refresh data daily. Add a Slack notification when a channel's ROAS drops below your target. Share the live URL with your marketing team — no logins needed.
WHO THIS IS FOR
Built for marketers who are tired of guessing.
You are spending $100K+ per month on ads and your CEO asks which channel drives the most revenue. You open a spreadsheet and start guessing.
You maintain the martech stack and data flows. You are tired of stitching CSVs together in Google Sheets to answer attribution questions that should have a real dashboard.
You need to prove pipeline impact to justify next quarter's budget. Last-click data says cut LinkedIn. But your best deals start there.
FAQ
Common questions.
Know where your next dollar should go.
Connect BigQuery. Describe your attribution model. Get a live dashboard in one conversation.
Start building — free