How Oasis LMS Uses CamelAI to Help Users Uncover Hidden Buying Patterns

About Oasis LMS

Oasis LMS is a learning management platform powering continued education for organizations like the American Heart Association and American Cancer Society. Their platform enables educators to deliver professional training, certifications, and webinars to learners already in the workforce—helping professionals stay sharp, certified, and compliant.

The Challenge: Endless Reporting Requests

As a mature SaaS company serving a wide range of clients, Oasis LMS faced a familiar challenge: every customer wanted reports tailored to their unique needs.

“Our joke is you can never have enough reports,” said Thomas Wong, CEO of Oasis LMS. “Just when you think you’ve built them all, new cases and requirements pop up. And because every client uses our platform a little differently, no single report makes everyone happy.”

Educators—their primary user base—aren’t typically technical, which made it even harder to serve everyone efficiently. Oasis needed a way for non-technical users to explore data and generate insights on their own—without burdening engineering or waiting on new reports.

Why Oasis LMS Chose CamelAI

When Oasis discovered CamelAI, it felt like a light switch moment. With CamelAI embedded directly in their product, users could ask natural-language questions and get answers in seconds—no SQL or filters required.

“At first, they’d use CamelAI for typical things,” Tom explained. “Like ‘show me purchases made in California’ or ‘filter this report by product line.’ But the real magic happened when users started asking deeper questions we didn’t even know they had.”

From Reports to Revenue Insights

One of Oasis’s customers asked CamelAI a question that even Tom admitted would’ve stumped him:

“Do you see any patterns in how my users buy the product that could help improve marketing strategy?”

“If they had asked me that,” Tom said, “I wouldn’t even know where to start writing the report.”

But CamelAI found patterns automatically—surfacing spikes in user registrations that coincided with specific product launches. The insight led Oasis’s customer to adjust their release schedule, aligning launches with user engagement cycles and boosting conversions.

“That’s the fundamental difference,” Tom explained. “Most tools stop at simple ‘Level 1’ questions—pulling a list, generating a report, or filtering a table. CamelAI goes to Levels 3 and 4: understanding purchasing behavior, spotting patterns, and recommending next steps that actually improve revenue.”

Seamless Setup & Strong Trust

Implementation was immediate. “Setup was amazing,” Tom said. “Everything worked right away, and your team was super responsive.”

As for reliability, Oasis adopted a “trust but verify” approach—cross-checking early results against their SQL queries. “After a few rounds of perfect matches, we stopped double-checking. The trust was earned.”

Results & Value

• Self-serve reporting for non-technical educators
• Discovery of hidden marketing insights that drive real revenue
• Time savings for engineers who no longer build ad-hoc reports
• Faster, smarter business decisions without technical bottlenecks

For Tom, CamelAI isn’t just about analytics—it’s about curiosity and empowerment.

“Sometimes users don’t even know how to articulate what they want. But CamelAI interprets it, finds connections, and surfaces insights that make you think differently about your business.”

👉 Want to see how CamelAI can help your users move from basic reports to revenue-driving insights? Get started immediately for free here.