How Croux Uses CamelAI to Unlock Marketplace Growth

About Croux

Croux is reimagining how communities connect people with work. Founded by hospitality veterans, the company helps local businesses across the heartland staff shifts quickly while giving working-class Americans more opportunities to earn. Their mission is simple but powerful: strengthen local economies by seamlessly matching people who want to work with businesses that need them.

The Challenge: Data Access Without Bottlenecks

As CEO and co-founder, Jennifer Ryan needed fast insights to make strategic decisions. But without coding skills, she relied heavily on her technical co-founder—pulling him away from building core product features.

“I had all the data I needed, but it was hard to access. I either had to bother my co-founder for queries, which derailed his work, or I’d put decisions on hold. That slowed us down.” — Jennifer Ryan, CEO of Croux

Croux needed a way to empower non-technical leaders to self-serve insights—without slowing down engineering.

Why Croux Chose CamelAI

CamelAI connected directly to Croux’s Google BigQuery warehouse, instantly giving Jennifer the ability to ask natural-language questions and get answers in plain English.

Unlike legacy BI tools, CamelAI required no heavy setup, no clunky dashboards, and no steep learning curve. It simply fit into the conversational workflows the team already used.

Real-Time Insights, Real Impact

With CamelAI, Jennifer now uncovers insights across Croux’s dual-sided marketplace—workers picking up shifts and businesses posting them.

One recent breakthrough: she discovered that drop-off wasn’t happening at the top of the funnel, as she had assumed, but at a specific stage further down the onboarding curve. With CamelAI, she could pinpoint exactly where talent was stalling, down to the market level, and redirect spend and resources to fix it.

“All of my resources this month are focused on improving that one part of the curve—because that actually unlocks the most value for us. I wouldn’t have seen that without Camel.” — Jennifer Ryan

Results & Value

• Faster strategic decisions without waiting on engineers
• Clarity on marketplace dynamics at both company and market levels
• Smarter resource allocation by identifying precise bottlenecks
• A seamless experience that matches modern AI-native workflows

For Jennifer, CamelAI isn’t just a BI tool—it’s a way to run Croux at the speed her marketplace demands.

👉 Want to learn how CamelAI can help your team unlock insights without slowing down engineering? [Contact us for a demo.]